PrintWorthy Advice

Enthusem at DEMO09 - Connect with your next 100 Customers using Enthusem.com

That was the week that was....amazing, productive and inspiring. We met and connected with some of the best new technologists and thought-leaders at DEMO09 and we officially launched Enthusem.com last week in San Diego. If you haven't heard, enthusem is the newest and best way to send printed postal mail from the web. If you have been watching enthusem for awhile and thought we were just a small site to send a static greeting card, you had better take another look. Those in the know at DEMO were quick to understand that the enthusem API opens up thousands of new doors to send printed greeting cards with dynamic online attachments from ANY internet-connected application. In the coming weeks we will be integrating with new partner sites we met at DEMO and deploying new sites with custom-content for key business verticals. You will be amazed at how effective and easy it will be to access enthusem and send printed greeting cards across the web.

Watch the video of our CEO Steve Tingiris tell the full story in under six minutes. You'll quickly understand how enthusem can be a powerful tool for your own sales organization to introduce themselves professionally to new prospects and to quickly help you connect with you next 100 customers.

Enthusem is Launched in Beta

 

For some time I have been stressing the need for effective sales people to rediscover the time-honored tradition of sending thank-you's and business notes to their prospects and customers on a regular basis. I know, I said there was nothing for sale on this site, but I will at least insert a shameless plug for a system we just built here at Prospect Smarter - it's called Enthusem.com. Check it out - because we built it for you.

We built Enthusem.com because it was what we heard from every sales rep we ever talked to: there had to be a way for an independent rep (or an independent-thinking rep) to quickly get a beautiful card in the mail with his or her personal message inside. Without hunting around for a stamp or squandering valuable selling time in card shops. But we went several steps further: we added online attachments. Just like you'd attach a file to an email you can attach a file to a real card. Inside there is a 6-digit code and the card recipient can retrieve the file online: so you can attach specifications, contract pricing, a video of the product, whatever you want - your prospect gets your card in the mail and a way to access your full sales message. They can look at it from anywhere on their own sweet time - even if they left your contract proposal back at the office. Now here's the best feature of them all: You get an email alert the instant they view your file. And you know your sales message got through and it is a good time to follow-up. It's like having your own personal direct mail and purl response system. (Hey wait a minute it's not just like that - it is that!)

No more waiting for Corporate IT to build it for you, no more waiting for the company's promotion mail program to roll out later this year and somehow help you hit your sales goals this quarter. Now you can show management how you are moving ahead on your own and taking the message to your prospects right now without needless expense. If they say they are going to get this kind of functionality in your hands soon, just tell em it's too late - the train has left the station and you're on it.

Big Money? Nope. No monthly fee, no subscription, no license. You just pay as you go at the mailer price you select when you sign up - you select that price according to how many credits you purchase. Prices are as low as $1.75. That includes the whole deal: the card, the envelope, first class postage, free file storage, the email alert, address book functionality and fabulous designs. And they are nice looking cards on premium stock -  no schlock here. Your first five cards are free. After that, if $1.75 sounds like to much to enhance your sales career go back and look at the size of your cell-phone bill and ask yourself how much you spent on NOT GETTING THROUGH. I guarantee you that a quality card in an envelope has a higher open rate with a prospect than either email or e-cards. (Hellooo.. remember spam filters anyone?)

If $1.75 still looks like too much cash maybe you should re-evaluate being in sales altogether. Good Hunting!

Web 2.0 Summit - Joshi on Print Mashups and The Growth of Print

We can't all attend stimulating conferences like the Web 2.0 Summit that took place last fall in San Francisco particularly because they are expensive and don't seem to relate directly to what we have to do everyday to move our print businesses forward. In this recorded interview with HP's Vyomesh Joshi, we hear the perspective of one who is engaged in stimulating print in every emerging way. There is both a lesson and an opportunity for all of us here as the industry moves headlong into new territory that redefines print: think not about your product but about possibilities for your product. If you don't someone else will and that new competitor may come from an unexpected quarter.